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Pure Taqueria

Mexican restaurant ·

300 N Highland Ave NE, Atlanta, GA 30307, United States

Menu and hours last checked

Pure Taqueria

About Pure Taqueria

Let me introduce you to Pure Taqueria, a laid-back Mexican restaurant tucked into the heart of Atlanta at 300 N Highland Ave NE, Atlanta, GA 30307, and honestly, it’s one of those spots that feels instantly familiar even on your first visit. From the moment you walk in, the vibe is relaxed and lively, the kind of place where conversation flows easily and the energy feels warm without being overwhelming. Pure Taqueria is built around bold flavors and comfort-forward Mexican food, so whether you’re stopping by for a quick bite or settling in for a long meal with friends, it fits the moment. I always like that you can choose how you enjoy it-dine-in when you want the full experience, outdoor seating when the weather cooperates, or takeaway and delivery when convenience matters. The menu keeps things approachable while still feeling thoughtful, mixing classic comfort food with lighter, healthy options and solid vegetarian choices, which makes it easy to please a group with different tastes. Drinks are a big part of the experience here, too, and the restaurant doesn’t hold back, offering beer, wine, and a cocktail lineup that pairs perfectly with small plates or late-night food. Happy-hour drinks bring extra buzz to the room, while spirits and well-crafted cocktails make it just as appealing for an evening hangout as it is for a casual afternoon stop. Even coffee has its place when you want to slow things down a bit. It’s the kind of neighborhood spot where the music, the pace, and the menu stay in sync, inviting you to linger a little longer, order another round, and sample something new without pressure or pretense. That balance is what makes Pure Taqueria feel approachable for first-timers while still rewarding regulars who appreciate consistent service, dependable flavors, and a setting that works just as well for casual lunches as spontaneous nights out.

Where this information comes from

Prices and dish names are transcribed from the restaurant's printed menu, photographed in August 2026 and reproduced on the menu page. Hours, address and service options come from the restaurant's public business profile. An editor confirmed the restaurant was trading on 4 September 2026. Something wrong? Tell us.

Photos

Business info

Service options

  • Outdoor seating
  • Delivery
  • Takeaway
  • Dine-in

Highlights

  • Fast service
  • Great beer selection
  • Great cocktails

Popular for

  • Lunch
  • Dinner
  • Solo dining

Accessibility

  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance
  • Wheelchair-accessible seating
  • Wheelchair-accessible toilet

Offerings

  • Alcohol
  • Beer
  • Cocktails
  • Coffee
  • Comfort food
  • Happy-hour drinks
  • Healthy options
  • Late-night food
  • Quick bite
  • Small plates
  • Spirits
  • Vegetarian options
  • Wine

Dining options

  • Brunch
  • Lunch
  • Dinner
  • Dessert
  • Seating
  • Table service

Amenities

  • Bar on site
  • Toilet

Atmosphere

  • Casual
  • Trendy

Crowd

  • Groups
  • Tourists
  • University students

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Credit cards

Children

  • High chairs
  • Kids' menu

Parking

  • Free of charge street parking
  • Free parking lot

Opening hours

  • Monday 11:30 AM - 09:00 PM
  • Tuesday 11:30 AM - 09:00 PM
  • Wednesday 11:30 AM - 09:00 PM
  • Thursday 11:30 AM - 09:00 PM
  • Friday 11:30 AM - 11:00 PM
  • Saturday 11:30 AM - 11:00 PM
  • Sunday 11:30 AM - 09:00 PM

Hours can change on public holidays. Call ahead if you are making a special trip.

Location

300 N Highland Ave NE, Atlanta, GA 30307, United States

Diner notes

4.3 4.3 out of 5 · 1043 notes
  • 5 stars 632
  • 4 stars 259
  • 3 stars 90
  • 2 stars 35
  • 1 stars 46
4 out of 5
I popped into Pure Taqueria on a hot Tuesday afternoon, craving some yummy tacos and curious to see what all the buzz was about—especially since the patio is always packed. I ordered the Skinny Love margarita and a fish taco. The margarita? So good. Refreshing, perfectly balanced, and definitely the highlight of my visit. The fish taco, on the other hand, didn’t quite hit the mark for me—nothing terrible, just not memorable. Overall, I’d come back for the vibes and the drinks, but I’m not rushing back for the food. Great spot if you're looking to sip something good and soak in the scene.
BR Bria Rankin Ate here , 22:02 am
5 out of 5
This is by far the best Mexican food place in Atlanta. The location is easy to get to, the food is super affordable, and the taste of every dish is amazing. Make sure to get the queso con todo - their chips are SO good.
NB Nathan Bowman Ate here , 22:02 am
5 out of 5
We enjoyed it all. Queso con Todo (if you like queso) is fantastic! It was devoured before I could think about taking a photo. The chicken tamales had good amount of chicken. My family ordered enchiladas and plantains. The Cazuela is a tasty bowl filled with grilled chicken, grilled veggies, pico de gallo, rice and beans topped with avocados. Chicken empanadas are my favorite.
KG Kathy Glass Ate here , 22:02 am

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